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Nudging & Communication

Here you will find facts, tools and short guides on the topic of nudging and communication.

Once you have designed a sustainable menu, you should think about a suitable form of food presentation. The attractiveness of the presentation will determine whether your guests like the more sustainable offering. In addition, an open information policy builds trust between you and your guests and helps you create value and build a brand image: Once your guests realise they are being provided information about the food you offer, they will value it. In contrast, only partially sharing or withholding information doesn’t pay off. If you ignore important guest needs such as information about calories, trans fats, processing methods, etc., this could upset guests.


Keep in mind: if there is genuine interest, guests will find out the information anyway.


Thoughtful food presentation also helps reduce food waste and leftovers, thus saving money. On the way to a sustainability-oriented food and beverage presentation, the information provided here will be helpful.

Nudging explained – Facts

Nudging influences the consumption behavior of your guests. Read more about it

Nudging effectiveness – Facts

Nudging works! See an example of this.

Food Presentation – Tips

Here you will find tips for the presentation of your dishes.

Signage for informational prompts – Tips

How to inform your guests with exciting signage, read here.

Guest communication – Tools

Here you will find tools for guest communication that can be used immediately.

Guest communication – Facts

What is important when communicating with your guests? Read more about this.

Guests’ Information needs – Facts

Guests want to be informed. Read more.

Guest information – Tips

Tips for guest communication of your sustainability strategy can be found here.

Checklist: Nudging and Communication

Checklists support you in the implementation of measures.