Signage for informational prompts

Sustainability information needs to be communicated effectively to change tourists’ awareness and consumption patterns towards more sustainable behavior.

Sharing information with guests about the range of sustainable food on offer or ways to reduce food waste can not only demonstrate added value and thus realize competitive advantages. Guests can also be actively involved in implementing improvements. Several studies confirm that guests reduce their environmental impact when they are encouraged to do so through informational prompts such as graphic and written communication tools. A number of communication tools developed to support the tourism industry and tested in experimental settings are freely available in the Futouris Manual “Sustainable Food Tools – Ways to Communicate with Guests“.